We typically buy ernie ball cables as they are both trustworthy and typically a pretty good deal. This was no exception to that. The one thing I'm a little confused on is that we just received a plain cable - no tag or anything. Not sure if it is a return but luckily there is no problem with the functionality of the cable and it doesn't look used or anything. My husband went with the boring option and got black, but I do really like the color options on their cables. Would recommend!